Red Rich Fruits work closely with some of Australia’s best fruit growers. Meet some of the faces behind our fresh fruit.
Joseph and Michael Napoleone, and Family
M.V. Napoleone, Yarra Valley
Born and raised on the family orchards in the Yarra Valley, brothers Joe and Michael Napoleone co-own and operate M.V. Napoleone. The company has been in operation since 1948 trading as Red Rich Fruits. The orchards consist of over 300ha of pome and stonefruit trees in Wandin North, Wandin East, Coldstream, Seville and Hoddles Creek in the Yarra Valley, Victoria, producing in excess of 10 million kilos of apples, two million kilos of pears and half a million kilos of stonefruit each year.
“Our father placed a great emphasis on quality fruit. There is a sign above our packing line: ‘if you wouldn’t buy it, don’t pack it’. We pride ourselves on the quality of the fruit we produce and strive to produce an excellent product that rewards our customer with a memorable eating experience. We live by the motto: ‘committed to quality, reliability and customer satisfaction’.”
Constant innovation and investment in research and development, together with a painstaking maintenance program, has enabled M.V. Napoleone to consistently grow nutritious fruit of the highest quality for our customers.
The Napoleone family has also diversified its interests, branching into the wine, beer and cider industries via its ownership of Punt Road Wines and the Napoleone Brewery and Ciderhouse.
Sue & Tom Jameson
Waitemata Orchard, Gayndah
Sue and her son Tom Jameson are third- and fourth-generation growers whose family brought the first Imperial Mandarins to Queensland in the 1960s. Their property, ‘Waitemata Orchard’, is situated just outside of Gayndah on the banks of the Burnett River. The Jamesons have been growing premium quality Imperial Mandarins for Red Rich Fruits since 2018.
Waitemata Orchard consists of 5,000 Imperial Mandarin and 1000 Lemon trees; with good soil, access to plenty of water, and on-site de-greening facilities. The early availability of the Jamesons’ fruit compared to others in the district; combined with their fine-tuned, hands-on approach which sets Waitemata Orchard apart.
“Our orchard is a little bit earlier than a lot of the orchards, which helps with the Imperials. That depends on the pruning and the fertilising and our program. It’s a family thing and we’re hands-on and we do it ourselves. Everything is fine-tuned and we’re small enough to manage it personally.”